23.9.2008
MBA Admissions Websites - Not all are the same
Business Week recently tested the virtual front doors of the Top 20 full-time MBA programs to see which Web sites delivered the goods.
Main result: Many institutions have lost sight of their essential purpose: educating students about the program in a simple, straightforward way. Too often, key information is obscured by a forest of links, Web animation, and poorly placed headings.
It's not surprising. Jakob Neilson, an expert on Web usability, said too many Web sites preoccupy themselves with aesthetics. "It's a complete waste of money," he said of flash-based design and other visually appealing graphic effects. "Web sites should invest in simplicity, not complexity."
Find the complete article on www.businessweek.com |
