26.6.2009
ESMT study: “Danger of Europe’s business schools missing out on talent from Asia”
In a comment on their new study “How and why MBAs buy an MBA”, the European School of Management & Technology (ESMT) and Ruhr University of Bochum warn that the MBA applications process may be working against Asian applicants which would be a key market for Europe’s business schools. Some important findings are that only 63 per cent of Asian MBA applications convert to an offer, compared with 82 per cent of European applications. Another reason for difficulty in converting Asian MBA applications would be the lack of commercial experience, and that yet women, who also seek to take an MBA earlier in their career, convert similar number of applications as their more experienced male counterparts. “The research emerges at a time of intensive competition for Europe’s schools. According to GMAT, a total of 3,710 new graduate management programs were launched in the period 1997-2007 – mainly within Europe (42 per cent) and Asia (39 per cent)”, reports the ESMT in a press release. They conclude that “to compete effectively, Europe’s business schools must refine their business and marketing strategies to appeal to specific demographics and the differing needs of various types of MBA students”.
Please read a summary of the study results and comments of ESMT To the study Information on ESMT on mba.info |
